1. Measure customer satisfaction of the retail store visitors.
Know if the customers like the range of products available in your store. If they get disappointed frequently for the lack of goods, they are less likely to visit the store again.
2. Collect feedback on the store and merchandise setup.
Know if your customers like the setup and design of the store. It can be a significant factor in increasing sales. Make data-driven decisions based on the footfalls and the frequency of the store visits of the customers.
3. Measure the quality of goods and services provided at the retail store.
Frequent returns or exchanges can mean that the customer is not happy with the product quality. A retail store survey template can help you identify the improvement areas in your business.